3D Airport Layout Plan of Frankfurt Airport

The Media Frankfurt GmbH now benefits from a comprehensive solution that can accommodate rental business and additional add-on modules.

Our Project with Media Frankfurt GmbH

The Media Frankfurt GmbH has been the market-leading company in Germany for over 45 years when it comes to transforming airports into fascinating and innovative brand worlds. The company combines thinking from the advertising and airport worlds and rents analogue and digital advertising space at Frankfurt Airport.

To make the rental business more efficient, Media Frankfurt GmbH opted for an integrated solution with us as the IT company by their side. The advertiser uses Microsoft Dynamics NAV as an ERP system to manage the rental of all advertising spaces.


Team members

Initial Situation

“We were using an outdated version of Microsoft Dynamics NAV that did not meet the current technical requirements. It could not handle all business processes and was only used in isolated departments. As a result, we did not use the ERP solution across departments but rather in the form of isolated solutions (many versions of the truth).

This led to data being duplicated and processed multiple times. The integration of custom add-on modules, which would significantly streamline our core business, was out of the question. For example, we wished for an interactive map of the airport, which would greatly facilitate our work. This would not only aid in customer consultations but also provide an overview and serve as a forecasting tool internally. Instead, we only used a PDF version.”

Challenges/Wishes at a Glance:

  1. Outdated software inadequately covers business processes
  2. Double data entry required due to the use of isolated solutions
  3. Integration of add-on modules problematic
Set Focus:

The Goal

“We wanted to move away from multiple isolated solutions (many versions of the truth) towards a unified solution (one version of the truth). Additionally, we needed add-on modules such as an interactive map where we can make bookings and forecasts.”


„With anaptis as the IT company and Microsoft Dynamics NAV 2016 as the foundation, we can now integrate and connect all departments in one system (single version of the truth). Additionally, through integrated approval processes, we achieve process security and have taken an important step towards a paperless office.

A very important component from which we benefit greatly is the interactive 3D floor plan of Frankfurt Airport (see illustration). With this, we are able to make bookings directly on the floor plan (availability calculation within the rental module for several thousand advertising spaces). The selection and booking process of suitable advertising objects has been made more appealing and easy to use for requesting companies through the visualization option. Furthermore, the overall booking process has been simplified and accelerated through the barrier-free integration with the ERP system.

Another important function we now benefit from is the contribution margin analysis. In addition, there is the rental forecast as well as a variety of evaluation and analysis options for individual advertising media and locations. This provides us with an overview of important operating figures at all times.

A reorganization of IT is always associated with challenges, especially when it comes to Go Live. In this regard, anaptis supported us during the project as well as during ongoing operations after the introduction. Our project manager works very solution-oriented, is always available, processes requests very quickly, and provides holistic advice. The implementation ran smoothly: The product was introduced as part of an agile approach. Selected key users from the departments defined and tested work packages in sprints.”

Key Improvements at a Glance:

  1. Replacement of isolated solutions with a unified solution
  2. 3D visualization of the airport model (based on Three.js) with intuitive touch and mouse navigation for availability calculations, forecasts, and bookings, including seamless integration with Dynamics NAV
  3. Integration of contribution margin analysis
  4. Capability to generate diverse reports
  5. Paperless Office through integrated approval rights
“When a company rents our advertising spaces, we can now book them directly on the 3D map of the airport, thanks to anaptis. Additionally, we save valuable time through analyses such as contribution margin calculations and rental forecasts.”

Heiko Maier, Finance Director, Media Frankfurt GmbH

Everything at a Glance:

Which Products Were Used?

Microsoft Dynamics NAV
Microsoft Dynamics NAV is the ERP solution to connect your business departments.
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