Sales in Business Central
Manage your marketing and sales activities and maintain your customer relationships.
Manage your marketing and sales activities and maintain your customer relationships.
With Dynamics 365 Business Central, you get not only the standard ERP functionalities but also essential sales and marketing features to help you manage and support your sales activities. Ultimately, you sell more successfully and accelerate your sales processes (e.g., managing requirements, payment processing).
Focus on the right customers and build long-term relationships. With seamlessly integrated solutions that work together, this becomes even more achievable. Your employees can access the intuitive user interface.
With the CRM functionalities in Dynamics 365 Business Central, you have all your contacts in one place – segmented as needed and guaranteed without duplicates.
You can easily create contacts using the contact card.
For each contact, you can then:
By using duplicate checking (contact duplicates), you can avoid duplicate records or merge them.
You can create segments if, for example, an action (e.g., direct mailing) should only be shared with a specific selection of contacts.
If you discover a duplicate of a contact, i.e., a duplicate record in the system, the system offers a function to easily merge the two contacts. To do this, select the “Merge with…” function on the contact card and choose the second record for merging. The application will then show you an overview of the duplicated field values and provide functions to select which existing values to keep or discard.
When different employees create new contacts over time, or new records are automatically created during data migration, it may happen that there are multiple entries for a contact in the system. This is called a duplicate.
To prevent duplicates from occurring at all, there is duplicate checking. You can set up the application to automatically search for duplicates when you create a new contact. Alternatively, you can do this manually after creating the contacts. You can set the percentage of matches, i.e., the percentage of identical character strings that two contacts must have for the application to consider them duplicates.
Once you find a duplicate contact, you can merge the duplicates.
You can classify your contacts. To do this, you either use filters or the so-called questionnaire setup. With this, you can create individual questionnaires that must be completed when creating a contact.
Example 1: Type of relationship
Example 2: ABC classification according to sales value
Utilize the functionalities to plan better. This way, you can conduct sales forecasting or reliably predict delivery dates. Your customers will love it!
You can easily plan the sales of your items and control your orders based on this, avoiding any stockouts. Ultimately, you can see if the item may soon be out of stock and when the inventory should be replenished.
The system predicts future sales based on past sales history. This forecast is made at the item level. In the “Item Planning” area, a chart is displayed showing the estimated sales of this item in the upcoming period.
Often, customers demand delivery date commitments for specific sales orders. With the system, you can easily and confidently make these commitments. Based on the known and expected availability dates of an item, the ERP system automatically calculates the delivery dates, which can then be promised to the customer.
When you enter a desired delivery date in a sales line, this date is used as the starting point for the following calculations:
Within sales opportunities, you can assign various tasks and distribute them among your employees.
Manage all activities, from sales opportunity management to complaints, in the system.
With the Anveo EDI app, you can easily exchange data
The system offers the ability to manage business interactions with your customers and delivery companies directly in Microsoft Outlook (Outlook client integration).
This means: Your Outlook window includes Dynamics 365 Business Central functions as part of the integration. For example, data about customers and delivery companies is automatically displayed in a split window with an email. Additionally, you can create and send documents (e.g., quotes, invoices) from Outlook.
You can easily simulate a direct delivery from one of your delivery companies directly to a customer in the system. When you create a sales order using the direct delivery feature and then create a purchase order, the customer is automatically entered in the “Ship to” field. This way, you can instruct delivery companies to send the goods directly to the customer.
Sales price management is flexible. Prices can be structured using various models, such as:
Special prices can be set up using various options, such as:
You can easily document communication between your sales staff and existing or potential customers in the system. This gives you an overview of the sales and marketing activities directed at your contacts, allowing you to improve your future business interactions with them.
Contact-related activities include, for example:
*Documents (app)
For professional document management, we offer an interface to third-party software. We work with partner companies such as d-velop (App d.3) or Continia (App Document Capture).
Continia Document Capture
With this tool, you can scan all types of documents, extract OCR data, register, and archive. PDF files are downloaded directly from specified email addresses and processed with OCR technology, if desired. This process runs automatically, without user intervention. Paper documents are scanned using a desktop or network scanner and processed in the same way.
d.3ecm
D3.ecm is a document management system that allows you to organize printed documents from your business applications, paper documents, business-related and evidence-relevant emails, and much more.
**Email Exchange
Dynamics 365 Business Central can work with Microsoft Exchange Online to keep a record of incoming and outgoing messages. You can view and analyze the content of each message on the “Activity Log Entries” page.
With a blanket order, you agree with your customer on a larger quantity of items that will be delivered in multiple releases. The ERP system allows you to clearly map blanket orders, including all details related to invoicing, delivery, and billing.
You can easily process returns from your customers. Review booked items, enter return agreements, book return documents, enter replacement items, and calculate restocking fees.
You use a sales quote to capture an offer for your customers and offer specific products under special delivery and payment terms. You can then send the sales quote from the ERP system to the debtor to inform them of the offer.
If your customer does not accept the offer directly but makes a counteroffer, you can modify the sales quote as needed and resend it. When the customer accepts the offer, you convert the sales quote into a sales invoice, where you book the sale.
You create a sales order when a customer purchases goods from you. You can create this manually or from a sales quote. You can then send the sales order from the system to the debtor to confirm the purchase. Unlike a sales quote, the sales order is embedded in the entire procurement logic of the ERP system. This means that various processes are triggered:
It is also possible to process the order in partial deliveries.
You can also create sales opportunities. These must be assigned to employees from purchasing or sales and have a contact to be able to track potential sales.
Usually, you create sales opportunities through specific contacts (action “Create Sales Opportunity” under “Contacts”) or sales personnel (action “Create Sales Opportunity” under “Salespersons”).
Depending on your used webshop system, we are happy to develop a custom interface together with you according to your requirements.
For the Shopify shop system, there is already a practical Dynamics 365 Business Central Connector.
Campaigns are used in the system to offer a specific promotion to a group of contacts. For example, you may want to send an email with a special offer to all interested trade show visitors who have provided you with their contact information. For such cases, the ERP software offers useful functionalities.
In campaign management, you first define the target segment. These are all the contacts you want to interact with as part of the planned campaign. In the example above, this would include all trade show guests who have provided you with their contact information and are interested in your new product. So, you group these individuals as the target audience in a segment.
After deciding which segment the campaign should include, you set the start and end dates.
In addition to the segment and timeframe, you have the option to customize prices and, if desired, set a discount percentage that the customer will receive on individual items. However, since not every campaign includes a price, this information is not mandatory.
It is possible to manage sales opportunities within campaigns.
Create activities for your campaigns to assign them to the appropriate salespersons.
Your field employees benefit from the ability to access the system while on the go – even offline, thanks to an add on.
You can access the system from any device. You can do this via the responsive Modern Client or, even better, through the software’s Universal App. This allows you to access all functions on the go, navigate through your business data, view current charts and KPIs, or send sales quotes and invoices via email.
With Anveo’s Mobile Sales App, your field employees have quick and easy access to data on the go – even offline. With the mobile connection, they directly access customer data, orders, and prices digitally. Additionally, sales conversations can be digitally supported (e.g., through digital product catalogs, saved items, joint order creation).
Customer Service
By viewing complete and detailed information, you can focus on segments with the greatest sales potential. The system makes recommendations for upsell, cross-sell and resell opportunities. This allows you to build long-term relationships.
Administration
You can easily manage and classify contacts (including sales histories), create segments, manage marketing campaigns and log communication histories. The duplicate check helps you avoid duplicate data records.
Satisfied Customers
The system provides an accurate and timely overview of your contact information so that you can serve your potential customers more efficiently and increase satisfaction. Overall, communication is more satisfactory.
For sales management, sales opportunities are essential. It’s important to capture them, keep them in view at all times, and convert them into sales in the long run. You can easily capture sales opportunities in the system. Each sales opportunity is managed on what’s called a Sales Opportunity Card.
In this card, the following information is stored:
*It’s useful to potentially link the advertising campaign through which the sales opportunity arose. Why?
By capturing and maintaining sales opportunities, you have them in view at all times – even with your first coffee in the morning – through the intelligent dashboard. For example, you can immediately see which sales opportunities you should currently pursue and which sales opportunities might even be overdue.
As mentioned, you can also view the overdue sales opportunities at any time.
A detailed overview provides information about the date, process stage, value, and success chance. In this example, you may notice a sales opportunity with an expected value of € 10,000 and an estimated success chance of 20 %. Note that the column Calculated Current Value can be calculated in various ways. In this example, it is calculated based on probability. However, a calculation based on success chance or a combination of probability and success chance would also be conceivable.
But the dashboard also provides you with much more information (e.g., profitable customers). Furthermore, you have the option to view and download reports. For example, you might want to look at the sales statistics. Through these reports, it’s easier for you to keep track of your team’s sales and consequently develop new sales strategies.
In order to provide reliable statements in sales conversations, it’s important that sales representatives can access real-time inventory data at any time.
You can provide all employees, for whom it’s possible via role centers, with an overview of all products including available quantities via the Item menu item, as well as view additional item attributes.
Alternatively, the display of items as a list is possible instead of in list form in tile design. On the right side, thanks to integrated artificial intelligence, you can also see forecasts of future inventory development. You can also display additional statistics, such as sales planning.
By providing information on real-time data and the ability to make reliable and credible statements, you will convince your prospects.
Depending on the status of the sales opportunity, sales representatives work more or less towards sales success, perhaps even as a team. It is advantageous to document all activities and communication. This way, you have all the information available in conversations with prospects, and employees know what has already been done.
In the Sales Opportunity Card, you can see statistical values on the right side (e.g., number of activities). An activity could be a phone call or an email, for example. By logging activities, all team members can understand the status and see what other team members have done. Additionally, you can add comments and conversation notes to ensure comprehensive and up-to-date information.
When you click on the value entered in the statistics, a list of activities opens up. All information about past activities is stored there.
Now it’s up to sales management to successfully close the sales opportunity. When the time comes, sales management can create a sales offer in response.
Then, you fill in the appropriate fields:
One of the tasks in sales and marketing is to conduct campaigns, such as acquiring new customers. Examples could include inviting people to an event or announcing a new product.
You can create and manage campaigns via the dashboard. This includes the number, description, status code (e.g., 1-PLAN), and start and end dates.
In the second step, you determine the target audience. You can set the target audience via segments. Perhaps there is already a suitable segment for your project. If not, you can create it in just a few clicks.
Then you can activate the campaign. For email campaigns, attachments (e.g., an e-book) can also be included.
Once activated, the campaign is live, and the emails have been sent.
At the end, the marketing management is interested in how successful the campaign was. By clicking on the Statistics button, you can track metrics such as:
These insights can also be retrieved via a report. This way, you always have an overview of your ongoing and past campaigns.
Are the features of Dynamics 365 Business Central Sufficient, or is a Separate CRM System Necessary?
Easily assess this in our blog article “CRM Funktionen im Vergleich: Dynamics ERP vs. CRM” (German article).
The Dynamics 365 platform includes additional applications like Dynamics 365 Sales alongside Business Central. This is a specialized application for sales.
Good to know: If you utilize this solution in conjunction with another Dynamics 365 application (e.g., Dynamics 365 Business Central), you can save significantly. The Dynamics 365 Sales Professional license then costs only € 16.90 per user per month instead of € 54.80 per user per month.
Why should you choose us as your partner company for ERP implementation from within the vast Microsoft network? Here’s an overview of what makes us unique:
We are looking forward to your inquiry!